Eternal Research
Audioreactive + Generative Brand
Website Design + Development
Application System & Collateral
Demon Box Packaging Design
Social Campaigns
www.eternalresearch.com
Eternal Research is an analog music technology company that approaches their work as philosophical inquiry. The brand is less of a product company and more like an ongoing experiment: part lab, part séance. Their vision centers on expanding what counts as a musical gesture, and what can be listened to.
Project team
Talia Cotton
Noah Schwadron
Chris Kim
Sewon Bae
Vanilla Type
Custom Tool: Poster Generator
www.poster.vanillatype.com
As part of the launch of the new Vanilla Type foundry, Cotton designed and built an interactive poster generator that lets users explore the many facets of Vanilla Grotesque in a real-world graphic design simulation. Tasked with “making the boring look more boring and the fun look more fun,” Cotton developed a system that demonstrates both the utility and expression of the typeface.
Project team
Talia Cotton
Noah Schwadron
Chris Kim
Sewon Bae
The Hartford
Pentagram worked on the branding in close collaboration with leadership at The Hartford. The update is part of an overall refresh that spans brand positioning, tagline, identity and communications, developed in collaboration with The Hartford’s creative AOR, the Minneapolis-based independent agency Solve.Project team
Luke Hayman
Michael Bierut
Shigeto Akiyama
Britt Cobb
Antonio Nogueira
Anna LaGrone
Sewon Bae
Brett Hilton
Ben Law
New Museum Store
Website Design + Development
Interaction Design + eCommerce
www.newmuseumstore.org
Project team
Talia Cotton
Noah Schwadron
Chris Kim
Sewon Bae
Gotham Park
As part of the Fall cohort of Design Sprints—an 8-week program that creates design tools for organizations activating NYC's public spaces at Van Alen Institute, Pentagram partnered with Gotham Park to reactivate the forgotten spaces under the Manhattan side of the Brooklyn Bridge.
Project team
Luke Hayman
Shigeto Akiyama
Sewon Bae
Shawn Wharton-Scott
Case Study
Grale
Pentagram partnered with Grale, previously named PlasticFri, to develop a brand strategy, naming, and visual identity. Grale aims to become a market leader in the replacement of plastic products with eco-friendly sustainable alternatives.
Pentagram unconvered a visual language that broke through common tropes and concepts currently in use to express sustainability and eco-positivity in the market.
Project team
Luke Hayman
Shigeto Akiyama
Antonio Nogueira
Gracia Lee
Anna LaGrone
Sewon Bae
Ecolibrium
Pentagram partnered with the Loisaida Center to develop a visual identity and brand strategy for Ecolibrium, a non-profit research lab that analyzes hyper-local environmental conditions in lower Manhattan.
Project team
Luke Hayman
Antonio Nogueira
Gracia Lee
Sewon Bae
Additional case studies available upon request.